v. to make radically different
n. a fresh set of clothing; money

Change t-shirts 52 times in 2010 to raise awareness and funds for 52 world changers.

What do you change for?

Wednesday, July 21, 2010


For all the Yogi’s out there, Namaste.

For the rest of you,

Nama- what?

Welcome to the wonderful world of yoga.

While some experience yoga as a deeply personal journey, others, like lululemon athletica, highlight yoga’s communal values. Since 1998, lululemon’s grassroots actions and company actions in Vancouver, have promoted a thoughtful lifestyle for thousands across the globe.

Originally created as a design/yoga studio for Chip Wilson’s experimental yoga-wear, “an underground yoga clothing movement was [ultimately] born.” From the overwhelming success of lululemon’s first official store opening in 2000, this “yoga clothing movement” has grown exponentially.

Their philosophy?

“Elevating the world from mediocrity to greatness.”


“Creating components for people to live longer, healthier, more fun lives.”

A simple mission through thoughtful means.

From a yoga studio in their HQ to extra brownie points for employees who hike one of Vancouver’s mountains before walking/biking to the office, lululemon “yoga’s their yak.” (aka walks their talk). Their company is not only founded on creating meaningful designs and lifestyles, but on eliminating waste “by removing anything that does not add value to our company, our guests and our communities.”

Constantly aware of local community needs, you can often spot:

A) the lululemon ambassador (sporting the latest yoga apparel) while dispensing advice and athleticism on the healthy yogi life

B) the lululemon free yoga class (free use of mats) both indoors and outdoors.

With the help of their company stores, showrooms, and ambassadors, leading a healthy lululemon lifestyle is not all that difficult.

Elevate your life to the next level by literally “bow[ing] to you” or figuratively finding the energy of connection and timelessness, free from the bonds of ego-connection—translated: Namaste.

Please visit for more information. (Thanks for bearing with me for the t-shirt improvisation this week-- I guess for-profit companies don't display their logo so prominently)

****NEW****E-mail charitychange [AT] gmail [DOT] com with a jpeg of you donning your fav charity tee. You will be featured in an upcoming post!

(lululemon athletica inspires and creates materials “for people to live a longer, healthier, more fun life”)


  1. So this is a for-profit company? No more non-profit companies available? :) Perhaps I'll get a picture out to you one of these days. Keep up the good charity-awareness work. :)

  2. They are indeed a for-profit company, however, to me, they are founded on grassroots/non-profit/do-gooder attitude. (Trying to shake things up a bit). Thanks for reading and looking forward to your photo!