v. to make radically different
n. a fresh set of clothing; money

Change t-shirts 52 times in 2010 to raise awareness and funds for 52 world changers.

What do you change for?

Wednesday, July 7, 2010


Aviva Schick Searches for Good.

In fact, googling doesn’t compare to the results she obtains on—“a search engine which donates 50 percent of its sponsored search revenue (about a penny per search) to the charities and schools designated by its users.”

As the co-founders of GoodSearch, siblings Ken and JJ Ramberg have brought a conscious to the Internet Search—raising money for charities through our often subconscious clicks on the Internet.

Powered by Yahoo!, GoodSearch uses some “of the $8 billion generated annually by search engine advertisers” to fund thousands of charities. Not only are the search results top notch, but each search generates money for your choice of do gooders in the world.

With an ever-growing database of nonprofits and charities, GoodSearch expanded their capacity in 2007 to another Internet realm—shopping.

aka GoodShop.

This “online shopping mall of 1,500+ world-class merchants is dedicated to helping fund worthy causes across the country.” Every purchase in GoodShop contributes 3-30% of a sale to your designated charity.

GoodSearch and GoodShop generate money for your charity choice based on the “portion of advertiser dollars earned as a result of your search.”

Remember that $8 billion dollars mentioned above? Thanks to GoodSearch and GoodShop, some of it is now contributed directly to charity.

While some may believe that the one penny per search method is not the most effective, check out the $34,000 that the ASPCA has received thanks to the now conscious clicks of their supporters.

As their alternative search and shopping engines continue to grow, GoodSearch is making its way into the September issue of Self Magazine and increasing their web ad campaign.

Most recently, they have left their mark on “the Association of Fundraising Professionals Conference, where we have the opportunity to interact first-hand with the nonprofits that we help support.”

If their PR and ad campaigns reach the limits, perhaps “goodsearching” will officially be inducted into the English Dictionary.

So the next time you have a question—goodsearch it.

Thanks Aviva, for teaching us how to find the good in our Internet searches (and for being charitychange's first guest model)!

Please visit for more information.

(GoodSearch is an Internet search engine that generates funds for non-profits)

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