v. to make radically different
n. a fresh set of clothing; money

Change t-shirts 52 times in 2010 to raise awareness and funds for 52 world changers.

What do you change for?

Thursday, October 21, 2010


350 or 10.10.10—which is the greater number?

For the many who arranged wedding vows to the thousands who rallied to combat global warming, 10.10.10 will be commemorated for its pledges.

While the hype leading up to this momentous date was unique, the commitments that culminated from this historic event are unprecedented.

For the folks at, 10.10.10 was merely a vehicle to serve 350; the number that “scientists say is the safe upper limit for carbon dioxide in the atmosphere.” If atmospheric concentrations of CO2 continue to generate above 350 parts per million, major human and natural disasters around the world will remain imminent dangers.

So, in partnership with the world, created a day dedicated to lowering the amount of CO2 in our atmosphere; also known as what CNN calls the “'most widespread day of political action in the planet's history.’” That was in 2009.

This year was 10.10.10.

The year of the global work party.

In 188 countries, 7347 events occurred. The people led the leaders. And grassroots initiatives showed the politicians that: “if we can get to work, so can you!”

People pledged and organized campaigns worldwide to reduce our global CO2 number. They partied, rallied, photographed, installed (solar panels), planted (community gardens), shot (movies), and cleaned (up public spaces). Verbs and actions we exhibit everyday—but on 10.10.10, they were reframed to address global warming in a different light. has successfully built an accessible network across the internet to tackle a complex problem that our political leaders have not yet effectively addressed. Their open portal has collected the photographs, videos, and events of 10.10.10 to unite global advocates in the fight against global warming.

No place is too far or too small to escape the harmful effects of global warming.

350 is achievable from the bright blue sky to the deep blue sea.

Please visit 350.0rg for more information.

( is bringing CO2 levels back to reality)

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