v. to make radically different
n. a fresh set of clothing; money

Change t-shirts 52 times in 2010 to raise awareness and funds for 52 world changers.

What do you change for?

Wednesday, April 21, 2010


So where do these t-shirts come from?

Short answer: The Internet

Long answer: I have no idea

Anvil, a for-profit clothing company implementing responsibility, integrity, and value into their knitwear, contributes their share of corporate social responsibility (CSR) to enhance the sustainability of their business.

CSR is based on the “deliberate inclusion of public interest
into corporate decision-making, and the honoring of a triple bottom line: People, Planet, Profit.” With CSR on its mind, Anvil has designed their products to raise awareness about the sustainable processes used to make the t-shirts they create.

One of Anvil’s websites, Life of a T-Shirt allows individuals to track the life of a t-shirt—from birth to purchase.

The interactive website engages the consumer; in t-shirt making; from the cotton gin process to recycling plastic bottles. People may track how their tee was manufactured by typing the unique code found on Anvil t-shirts on

To highlight Earth Day this week, Grand Central Station (GCS) in NYC is inspiring its daily commuters to become more aware of their natural surroundings. A series of exhibits focusing on sustainable initiatives and healthy lifestyles currently surround GCS’ Vanderbilt Hall.

From Safari 7, an exhibit which illustrates the variety of urban wildlife along the #7 subway line to a presentation about healthy food opportunities in American public schools, Vanderbilt Hall has transformed temporarily into a wealth of information about the newest sustainable initiatives and gadgets.

Anvil knitwear is among the Earth Day exhibits in GCS.

Their station is not only selling “healthy” t-shirts (using sustainable practices), but Anvil is also raising awareness among their clients to think about where their daily wear is manufactured, purchased, and finally consumed.

While some of the t-shirts I have purchased for this project claim to be made from recyclable or sustainable processes, most are just “plain old t-shirts” from a far away land, shipped on a boat or plane to my doorstep.

I guess some fuel was spared for my t-shirt delivery this week since I bought it in person at the Anvil exhibit in GCS.

Hopefully, someday soon all of those “plain old t-shirts” will be created through environmentally conscious practices.

40 years ago, some people decreed that “The End is Near.”

Others created Earth Day.

Please visit and to learn more about Anvil’s sustainable practices.

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