v. to make radically different
n. a fresh set of clothing; money

Change t-shirts 52 times in 2010 to raise awareness and funds for 52 world changers.

What do you change for?

Saturday, November 13, 2010


This post is dedicated to members of the twittersphere.

For those who have never ventured onto Twitter, check it out. It aggregates information, allowing individuals and organizations to multiply their impact through collaboration.

It’s pretty neat, just keep reading.

My relationship with ploink! began on twitter.
In registering a twitter account, I found that my name, @charitychange, was already in use. Eager to reveal the source, I followed the account and discovered that a friendly tweeter was behind @charitychange, representing a fun microdonation website called ploink!

And so, @charitychange and @charity_change’s (this blog's twitter account) “intimate” relationship began.

On Twitter.

As a website, ploink! is enabling individuals to donate small amounts of money, even 1 pence, to charities in the UK. @charitychange was appropriately named, for it reflects ploink!’s mission that small amounts of change donated on its website do make a difference. Indeed @charitychange and @charity_change are both “charity changing,” albeit with slightly different connotations.

Ploink! uses Twitter as leverage to expand their campaign, and “The response and support we get from twitter is remarkable.” For an organization that has only used Facebook and Twitter as its sole source of promotion, ploink! has 1860 followers and is catalogued on 145 lists.

How’s that for social marketing?

While ploink! currently operates as a source of funding for charities in the UK, it has embarked on a phase II version of the website, which may include the option of donating to charities outside the UK. Upon registering on ploink!’s updated website, individuals will encounter their charity giving come to life—including “animated piggy banks that move, smile, wiggle their ears etc. when you put coins into them.”

We’ve come a long way.

Gone are the days of schlepping change to the bank.

Thanks Marc, for teaching us about the virtual piggy bank!

Please visit for more information.

(Ploink! provides a medium to donate small amounts of change to charity.)

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