v. to make radically different
n. a fresh set of clothing; money

Change t-shirts 52 times in 2010 to raise awareness and funds for 52 world changers.

What do you change for?

Wednesday, June 23, 2010


The next time you purchase Mango Tango juice or any other Newman’s Own product, smile.

Smile in honor of Paul Newman, a role model for his philanthropic endeavors and for his humble approach to helping hundreds of thousands of individuals around the world.

While many may associate Paul Newman with his highly successful acting career, kids today know him as the man smiling on their tomato sauce, or even better, as the man who created their summer camp.

Through donations from the net royalties and profits from Newman’s Own products, Paul Newman not only created the Newman’s Own Foundation but he founded the Hole in the Wall Camps, an international family of camps for kids with serious medical conditions, named after the Hole in the Wall Gang in the hit film “Butch Cassidy and the Sundance Kid,” starring Robert Redford and our very own Paul Newman.

Paul “wanted to acknowledge luck; the chance and benevolence of it in my life, and the brutality of it in the lives of others, especially children, who might not be allowed the good fortune of a lifetime to correct it.”

And so, along with12,000 volunteers, over 42,000 children, suffering from medical illnesses, have the opportunity to attend summer camp free of charge. From Israel and Ireland to Uganda and the United States, the Hole in the Wall Association runs (summer/winter) camps and programs ranging from recreational activities on acting and zip lining to educational activities on self esteem and HIV/AIDS awareness.

At the Hole in the Wall Camps, campers experience a yearning they long for the remainder of the year: “just to be a kid.”

While their abilities range from wheelchair bound to oxygen tank dependent, campers, staff, and volunteers at the Hole in the Wall Camps can be found smiling and cheering in the midst of the weekly dance party or at a quick IV pit stop at the “Body Shop” (known to the rest of the world as the infirmary).

As Hole in the Wall continues to expand and provide opportunities around the world for kids to just be kids, they are constantly finding new funding opportunities and partnerships with various organizations, companies, community groups, and individuals.

Donating money to a cause individually is meaningful, however being part of a team of donors is uniquely rewarding. And that is exactly what Team Hole in the Wall achieves—an opportunity for individuals to raise money for Hole in the Wall Camps while achieving a great athletic feat (marathons, triathlons, Riding events) knowing thousands of campers are cheering you on.

Smiling across the finish line after 26.2 miles gives an athlete a taste of the courage, will, and determination that campers attending the Hole in the Wall Camps encounter on a daily basis.

This summer thousands will celebrate Paul Newman’s legacy as they chant “Mango Tango Mango Tango” in the Hole in the Wall Camp dining rooms.

While you may not be able to fit summer camp into your busy schedule anymore, if you are a young professional in the New York City area, experience summer camp Hole in the Wall style at Hole in the Wall’s first young professional’s event in NYC! RSVP at:
Please visit for more information.

(Hole in the Wall Camps provides an opportunity for children suffering from long-term illnesses to attend summer camp and programs)

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